About Magic Dry

Magic Dry was first established in WA in 1971. We used to be the WA division of Magna Dry. Magna Dry used to be an international franchising group.

We are not sure what happened to Magna Dry, but in the early 1990s, the WA division of Magna Dry, was renamed Magic Dry. Today Magic Dry is an independent, WA owned and operated franchise group.

Why Choose Magic Dry – Products, People & Philosophy

Our goal to be the best in the industry. Best in terms of products used, service provided and results achieved.

Established in the early 1970s Magic Dry has become synonymous with quality and perfection in the carpet cleaning industry. If there is a system out there that can clean carpets, fabric, leather, mattresses or tile and grout, then we have tried it and we continually keep tabs on developments in the carpet cleaning industry with a view to ensuring that we are able to produce the best clean possible. Our research team test new technology and and new products as and when they become available. Being an independent franchise company, we have the ability to adopt new processes and new products, thus ensuring that we are always able to produce the best result possible.

People – Owner Operators – Magic Dry franchises are strictly owner/operator franchises. This means that the owner of the business is the person who does the job.

Nobody cares more about their business then the owner of the business. He is not there to earn a salary. He is there to provide you with a top notch service, thus securing you as a repeat and referring customer. Advertising is expensive. Repeat and referral customers are free. The owner of the business will do whatever he possibly can to produce the best result for you.

The owner of the business is also the person with the best product knowledge and he is the most knowledgable on how to treat your carpets and furniture in order to produce the best result possible.

Philosophy – The Magic Dry philosophy is: “We LOVE our customers”

L – Let your customers know that you CARE (Customers Are Really Everything)
O – Over deliver on your customers expectations
V – Value your existing customers
E – Create Enjoyable Experiences for your customers and yourselves